Botes, Herman

Pitches and Proposals: Linking Reseach and Commercial Strategies

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Design Education Research

One of the central obligations of a post-graduate programme at a university is research. Any research project starts with a research proposal. Therefore one of the central tasks in the training of researchers is mastering the strategies of persuading the overseers of research that the task that the researcher is undertaking is feasible, do-able and worthwhile. To do this act of persuasion the researcher has also to demonstrate that he or she is in all likelihood capable of doing research – this demonstration of competency is built into the proposal. The result of research will be a document like a dissertation.

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