de Wet, Lee

Whose creative expression is it anyway? A conceptual framework proposed to facilitate an authentic creation process of fashion design mood boards



Fashion, Jewellery & Textile Design

Repurposing images has become an integral part of the ideation phase of fashion design processes. The use of online images presents both a challenge and an opportunity for fashion design students who use images of others to communicate a design concept through mood boards. The challenge pertains to the authenticity of their design concepts.

Although the authors of this paper acknowledge the importance of referencing of visual material as a strategy to prevent plagiarism, the argument is made that compilation of mood boards with existing images can be further explored, especially with regard to the accountability of an individual in relation to the concept authenticity.

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