Prinsloo, Ilse

Embracing a culture of Active Citizenship in Interior Design education

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Discipline: 

Interior & Furniture Design

Citizenship implies association and involvement in a community. Even though the conditions of involvement can be specified by government laws, citizenship is in fact not only a matter of politics, but actually an issue of culture and experience. It can therefore be described as a status and as a set of attitudes, associations and expectations that go beyond territorial boundaries. Active citizenship is the viewpoint that citizens should work for the improvement of their community. The notion requires active participation through economic contribution and volunteer work to improve life for all citizens.

Interior Designers: Unacknowledged role players in South African retail design

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Discipline: 

Interior & Furniture Design

This paper reflects on research conducted on the role of interior designers in retail design within the South African retail sector. Based on three leading corporate retailers, the paper explores the contribution of interior designers to retail design in the South African clothing and footwear retail context. In 2008 these retail companies collectively held more than 50 per cent of a R96.2 billion retail market share.

Their primary turnover is generated through consumer purchases concluded in retail stores. The design of retail stores have become a means of marketing communication and are commonly used as a differentiation strategy by retailers. It is here that interior designers can make a considerable contribution to retailers.

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