Swanepoel, Mike

The Myth of Unified Global Culture: transcoding national cultures within website interfaces

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Software, UX & Game Design

This paper probes two areas relating to transcoding culture in a website interface development context. Firstly, culture is interrogated through the lens of current anthropological models of dimensions (traits/tendencies) of national culture. Secondly, transcoding anthropological models of dimensions of national culture into culturally adaptive website interfaces through the graphic design process.

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