2015

7th International DEFSA Conference

Transforming the Training: Ethical considerations in Re-designing an Incubation Model aimed to Train Aspiring Fashion Design Entrepreneurs

Keywords: 

Discipline: 

Fashion, Jewellery & Textile Design

Empowerment incubation is a strategy to address unemployment in South Africa. It was determined during 2013 that 50% of jobs were lost in the South African Clothing and Textile Industry since 2003. Contrariwise, this situation has presented opportunities for prevailing local fashion design businesses to collaborate on government funded initiatives that promote transformation and empowerment linked to entrepreneurial opportunities.

Architecture and agency: ethics and accountability in teaching through the application of Open Building principles

Keywords: 

Discipline: 

Architecture & Built Environment

This paper will explore the notion of ethics in the built environment, and professional accountability, topics which are generally sidelined or given little direct consideration in teaching and practice. However, this status quo is increasingly being questioned. Built environment educators and practitioners need now to develop the intellectual and skill resources to address new questions, formulate a position, and set guidelines to be able to incorporate and make these ‘measurable’ in the performance of educators and practitioners, and for achieving a level of accountability.

Ethics and packaging design: Marketing of sugary breakfast cereals to South African children

Keywords: 

Discipline: 

Media & Communications Design

Child-orientated sugary breakfast cereals are a prominent product feature in the dry goods section of supermarkets. Scholars in health sciences and marketing have reported on these products’ poor nutritional value and how marketers appeal to children through the use of persuasive television advertising and packaging design. This study presents a visual thematic content analysis of child- orientated breakfast cereal packaging available in local supermarkets. The results indicated that South African marketers use “friendly” and “welcoming” cartoon characters as the most prominent graphic element on breakfast cereal packaging.

Cultivating voice through personal manifesto-making – a strategy for developing accountability, ethics and integrity in tertiary design curricula

Keywords: 

Discipline: 

Design Education Strategy

 

There has never been a better time for tertiary curricula to provide a learning framework for the development of personal as well as professional ethics and accountability. Research shows that tertiary education today should address the development and transformation of the self (Mezirow

OgilvyEarth: is this what a future communications agency looks like?

AuthorInstitution
Schaefer, CarmenRed & Yellow

Keywords: 

Discipline: 

Media & Communications Design

Viktor Papanek, in his seminal book about ethics and design, Design for the Real World: Human Ecology  and  Social  Change (1971,  revised  1984)  declares  that  designers  share  responsibility  for humankind’s environmental mistakes, by all the products and tools that they have sold and created, either by bad design or by turning a blind eye (1984, p. 56).

Corporate social responsibility: An exploration of initiatives in clothing brands

Keywords: 

Discipline: 

Fashion, Jewellery & Textile Design

Ethics and accountability in design appear to have increased momentum as individuals and corporations are increasingly conscious of the detrimental implications of immoral business practices. The accountability and responsibility of both individuals and organisations are significant to business practice. This has become increasingly apparent due to the role business must play if humanity and the environment are to thrive in future. Corporate social responsibility (CSR) is mounting in emphasis within corporations, as identified through various bodies of research. This paper positions ethics and accountability in design practice from the lens of CSR initiatives.

The perception of registered design protection in the South African Jewellery Industry

Keywords: 

Discipline: 

Fashion, Jewellery & Textile Design

The aim of this paper is to examine the perception and validity of commercial design protection in the South African Jewellery Industry and to convey the general consensus regarding the registration of commercial designs. This exploratory study employs quantitative research and information was collated through a questionnaire that was distributed by the Jewellery Council of South Africa. The questionnaire gauged, inter alia, whether South African jewellers are aware of the Designs Act, the design registration process and which commercial designs are registered.

Appropriate pedagogy for practice, the ha-ha in the higher education landscape

Keywords: 

Discipline: 

Design Education Strategy

In this paper I argue that appropriate methods and approaches in university teaching require an on- going ontological and epistemological debate. A pedagogic orientation implies a framework for educational decision making and participation that can result in strategic educational failure if it is poorly understood.

Beauty (Lie)s In The Eye Of The Beholder

Author
None

Keywords: 

Discipline: 

Photography, Film & Multimedia

This paper explores the relationship between Indian aesthetics, ethics and performance art by engaging  in  the  process,  the  cultural  influences  and  application  of  aesthetic  judgments  on performance artists.  A predominantly western aesthetic judgment is applied to artworks created and the application of an alternative as rasa aesthetics in terms of ethics will be discussed.

Team mentoring – a vehicle to foster and encourage ethics and accountability in design education

Research Ethics for Practice-Led Research Methodologies in the Creative Disciplines

Keywords: 

Discipline: 

Design Education Research

Research in the creative arts for qualification purposes has developed since the late 1980’s to include creative practice as aspects of both methodology and outputs. The nature of the creative process, and what has been deemed as useful to artist/designer academics, has resulted in many research projects driven by a single researcher, addressing problems of practice from a subjective perspective, with the researcher and the researcher’s actions becoming both the object and subject of the research. This kind of research does not involve other participants and is therefore seemingly precluded from ethical discussion.

The ethics of tastemaking: towards responsible conspicuous consumption

Keywords: 

Discipline: 

Product & Industrial Design

The systemic nature of cultural production implies that designed objects are made desirable (or acceptable) by tastemakers who endow objects with forms of social distinction. Social distinction highlights or diffuses status and reveals self-perceptions of consumers’ identities. In this way, design becomes a form of tastemaking, invested in the construction of identity and is therefore a form of cultural production rooted in consumption. The role of the designer in facilitating conspicuous consumption is therefore critical in the context of social distinction, cohesion and identity.

Interior design’s occupational closure: an ethical opportunity

Keywords: 

Discipline: 

Interior & Furniture Design

In March 2015 the South African Council for the Architectural Profession (SACAP) announced its intention to register new professional categories for interior designers. This will provide statutory recognition for the professional status of the interior design occupation and it will allow interior design occupational closure, a state where both the practice and title of the occupation will be regulated.

To reach this milestone interior design’s practical and scholarly endeavour was focussed on the professionalisation of the discipline;  a lacuna was produced in which the discipline did not adequately consider a separate identity for interior design. The pursuit of a stronger discrete identity could provide a stronger professional identity (Breytenbach, 2012).

The Firma Model: A Tool for Resolving Complex Societal Problems

Keywords: 

Discipline: 

Design Education Research

As the focus of design broadens to include problem solving located in complex societal systems the emphasis in design education must shift accordingly. Knowledge of and competence in conducting research within the scope of design practice, and using insights gained from research to conceptualise appropriate solutions is a necessity that design students urgently require.  In support of this need, this paper  will  introduce  and  describe  the  Firma  Model,  a  meta-framework  that  spans  the  human- centered design process, which aims to assist the design student and educator in grappling with complex problems.

Future fit, socially responsible fashion designers: The role of fashion education

Keywords: 

Discipline: 

Fashion, Jewellery & Textile Design

The multifaceted and complex phenomena of ethics and accountability have relevance for the current discourse of fashion design. This is evident in the choice of materials used, the conditions under which clothing is produced, as well as how designers think about and implement the practice of fashion. Fashion practice has environmental and ethical impacts that ultimately connect human wellbeing and society with sustainable practice.

Mr Paterson's rounded testimony: ethics, intersubjectivity and the interview

Keywords: 

Discipline: 

Design Education Research

As the interview as a method of data gathering has gained in popularity in the disciplines of art and design, templates of consent letters are generated in their hundreds, and the absence of a duly signed document  —  in  a  research  output  using  humans  as  a  source  of  data  —  usually  renders  the undertaking unethical and invalid. However, in the rush to protect the institution and its agents against litigation, it is perhaps forgotten that the signing of the obligatory letter is only a first, technical, step in a personal encounter between individuals.

Ethics in design and issues of social class: reflecting on the learning unit: Design and the Construction of Class Distinction

Keywords: 

Discipline: 

Product & Industrial Design

The second year Design Studies learning unit “Design and the Construction of Class Distinction” (BA Communication Design, Industrial Design, University of Johannesburg) introduces students to definitions of social class in terms of capitalism (Olin-Wright 2008, Goldthorpe 1980, Crompton 1998, 2003) as well as to Bourdieusian concepts of habitus, field and capital (Bourdieu 1989; Weininger 2005, Bennett, et al 2010; Jenkins 2003; Grenfell 2003).

The ethics review of visual communication design research proposals: is a 'dual mandate' approach justifiable?

Keywords: 

Discipline: 

Media & Communications Design

The majority of institutional ethics committees at South African tertiary institutions state in their standard operating procedures that the role of the ethics committee includes screening proposed research with regard to the core principles of ethics (dignity and autonomy, justice, non-maleficence and beneficence), as well as the scientific validity of the envisaged study.  

The first part of this paper debates to what extent such an approach is justified, as the notion of validity is primarily located in the philosophy of science and not in the field of moral philosophy.  

The second part of the paper illustrates some of the main points of the discussion with selected examples from the field of visual communication design research.

The examples are drawn from

Wicked ethics in Design

Keywords: 

Discipline: 

Media & Communications Design

Wicked problems are wicked because, amongst other things, understanding problems as existing in society, at the intersection of many possible points of views held by a variety of potential stakeholders introduces indeterminacy. Ethical frameworks in this context may also be multiple and may exist in harmony or dis-harmony alongside each other.

Framing Complexity: an experience-led approach to designing user research

Keywords: 

Discipline: 

Media & Communications Design

Human-Centered Design (HCD) methods have been identified as valuable and effective approaches to designing with and for people, but is also due to complexity and indeterminacy, often difficult to practice. With the popularisation of HCD in contemporary design education, and the subsequent emphasis of human-centered research an ethical question arises as to whether design students are adequately prepared to engage with the type of research that more and more they are expected to conduct.

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