intellectual property

The perception of registered design protection in the South African Jewellery Industry

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Fashion, Jewellery & Textile Design

The aim of this paper is to examine the perception and validity of commercial design protection in the South African Jewellery Industry and to convey the general consensus regarding the registration of commercial designs. This exploratory study employs quantitative research and information was collated through a questionnaire that was distributed by the Jewellery Council of South Africa. The questionnaire gauged, inter alia, whether South African jewellers are aware of the Designs Act, the design registration process and which commercial designs are registered.

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