misleading advertising

Ethics and packaging design: Marketing of sugary breakfast cereals to South African children

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Media & Communications Design

Child-orientated sugary breakfast cereals are a prominent product feature in the dry goods section of supermarkets. Scholars in health sciences and marketing have reported on these products’ poor nutritional value and how marketers appeal to children through the use of persuasive television advertising and packaging design. This study presents a visual thematic content analysis of child- orientated breakfast cereal packaging available in local supermarkets. The results indicated that South African marketers use “friendly” and “welcoming” cartoon characters as the most prominent graphic element on breakfast cereal packaging.

OgilvyEarth: is this what a future communications agency looks like?

AuthorInstitution
Schaefer, CarmenRed & Yellow

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Media & Communications Design

Viktor Papanek, in his seminal book about ethics and design, Design for the Real World: Human Ecology  and  Social  Change (1971,  revised  1984)  declares  that  designers  share  responsibility  for humankind’s environmental mistakes, by all the products and tools that they have sold and created, either by bad design or by turning a blind eye (1984, p. 56).

Non-maleficence as an ethical guideline to design

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Media & Communications Design

South Africa finds itself in the difficult position of not having a truly representative voice for design practice. Furthermore, we find ourselves without an advertising regulator with legislative support or legal force with a view on ensuring ethical and non-harmful design practice. The closest we come to such a body, is our advertising self-regulator, namely the Advertising Standards Authority of South Africa (ASASA).

DEFSA conferences

DEFSA promotes relevant research with the focus on design + education through its biennial conferences, to promote professionalism, accountability and ethics in the education of young designers

Design Educators of South Africa...

With your support & active membership, the Design Educators Forum of Southern Africa can positively influence the young designer's formative training and promote all facets of design across Africa