Campbell, Angus Donald

‘The Pretty Stuff’: Gender bias and the future of design knowledge in the South African industrial design context



Product & Industrial Design

In the era of the fourth industrial revolution that proposes an increasingly automated future, designers need not lose focus on the discipline’s important role in social design and innovation. Such an undertaking becomes difficult when the discipline of design itself has inbuilt biases and inequalities. Gender bias is one such prejudice that design educators and researchers need to become more aware of and engage with, not only to prepare our students for the workplace but also to begin to change the patriarchal dominance of the design industry and hence the equity of the discipline itself.

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