De Deugd, Prof JAG

Teaching production technology – doing more with less



Product & Industrial Design

How does my design work?” and “How can it be produced?” are the two key technological questions that the industrial design engineer must be able to answer. Looking at the second question, we see that there is still a lot to be gained: 60% of all new products do not enter production as scheduled, with 25% of these products requiring major redesign. In part, this problem can be traced back to industrial design education.

DEFSA conferences

DEFSA promotes relevant research with the focus on design + education through its biennial conferences, to promote professionalism, accountability and ethics in the education of young designers. Our next conference is a hybrid event. See above for details.

Critical skills endorsement

Professional Members in good standing can receive a certificate of membership, but DEFSA cannot provide confirmation or endorsement of skills whatsoever. DEFSA only confirm membership of DEFSA which is a NPO for Design Education in South Africa (