The importance of cultivating a creative mindset in fashion design students to eventually thrive in the rapidly changing work environment that demands novelty in design is becoming increasingly relevant from an educational perspective. In addition, the challenges to enhance creative design processes of students have been exacerbated by the COVID-19 pandemic in 2020, which caused a sudden transformation from traditional contact education, to online and later blended learning. This implies that educators are challenged to re-think traditional strategies of teaching creativity to align to the shifting conditions.

Visual literacy is a core competency required to express and reinforce cultural identity through clothing in the realm of fashion, and is therefore important within the context of decolonising fashion design education. Traditionally, curricula focused on the Euro-centric concept of fashion and accordingly, teaching methods and design products expected from students were mostly applicable within this context. Nevertheless, in South Africa, due to political and educational reform, the demographics of students in fashion design programs in Universities have changed radically over the past two decades to include diverse African and South African cultures.

Repurposing images has become an integral part of the ideation phase of fashion design processes. The use of online images presents both a challenge and an opportunity for fashion design students who use images of others to communicate a design concept through mood boards. The challenge pertains to the authenticity of their design concepts.

Although the authors of this paper acknowledge the importance of referencing of visual material as a strategy to prevent plagiarism, the argument is made that compilation of mood boards with existing images can be further explored, especially with regard to the accountability of an individual in relation to the concept authenticity.