The University of Botswana is proposing to introduce an undergraduate degree program in Industrial Design. It is inevitable that a new program must have local relevance while not loosing touch with the global realities. This paper discusses the need for the course, the proposed program structure and its rationale within Botswana’s social, economic and industrial setting. 

The submission discusses global factors that were considered in designing the program. It also highlights the implementation plan in terms of student enrolment and their exits profile, staff, resources both existing and projected, and industry collaboration.