van Zyl, Izak

Typographic Shifts Arising from the Connection between the User, User Interface and Typographic Layout

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Discipline: 

Media & Communications Design
Software, UX & Game Design

Typography is constantly shifting its form according to technologies and audiences. Understanding the constant motions of typography is critical in designing forms of visual communication. In addition, current digital technologies provide novel opportunities for users to participate and co-create new typographic conventions. Online ‘fandoms’ consist of communities with interests in cultural phenomena, ranging from fan art to celebrities, to artefacts. Fandoms are an example of user-generated content with strong typographic shifts.

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