In order to understand the origin and the development of the Italian designer's training, it is crucial to show the industrial and cultural context of this country, which made the 'Made in Italy' successful.

Products nature is certainly what has mainly contributed to such success, but product is only the output of an original industrial structure, as Italy was different from other countries with the same economic development: it has taken up a production system going by routes different from the big industry - economies of scale, standardization, serialization.