Recent work is re-conceptualizing global poverty as an attractive growth opportunity for firms that can simultaneously alleviate the problem of poverty. The so-called ‘Base of the economic Pyramid (BoP)’, exists of 4 billion people that live on an income of less than $3 a day. Tapping into these overlooked markets will require companies and designers to reconfigure their business and product innovation models.

Southern African countries are blessed with abundance of rich non-wood species including bamboo.

Countries like Botswana, Zambia, Kenya and Tanzania have most resource-rich ecosystems in the continent. Previous studies have shown that, in these countries, non-wood products are among the diversity of resources that have contributed to the well being of local communities, particularly at household level where resources are used for subsistence and income generation.