Exploring the need for fashion drawing skills training amongst unqualified fashion entrepreneurs in the Emfuleni local municipality



Fashion, Jewellery & Textile Design


  • entrepreneur, fashion entrepreneur, visual communication


Fashion entrepreneurs contribute greatly to the local and South African economy. It is, therefore, vital to equip fashion entrepreneurs with necessary knowledge and skills, to ensure the success of their entrepreneurships. Fashion entrepreneurship demands occupation-specific skills. Without these skills, client satisfaction levels can decrease, influencing the success of the entrepreneurship.

This article aims to describe the need existing amongst peri-urban fashion entrepreneurs without formal fashion-related training, with regard to the possession and utilisation of fashion drawing skills. A quantitative approach by means of interviewer-administered questionnaires was employed to explore this need. Non-probability sampling was used to identify 114 respondents.

The study concluded that a need exists among fashion entrepreneurs with no formal fashion-related training, to acquire fashion drawing skills through training. Through the provision of the necessary skills, these entrepreneurs will be equipped and empowered, as it increases their vocational skills, and might have a positive impact on the success of their entrepreneurships.

The study recommends that future training initiatives, either by government or educational institutions, offer training to fashion entrepreneurs without formal fashion-related training with specific reference to fashion drawing skills.

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