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Reshaping Business by Design

Conference: 

Discipline: 

Product & Industrial Design

Keywords: 

  • teaching approaches

Design can reshape business by suffusing a design ethos throughout the organisation. This paper will explain the conversion model, indicating how inputs are turned into outputs and the value that design can add in the process. This principle will then be illustrated by four actual case studies: SL Magazine, Steers, Safari Wines and Cadbury's P.S. chocolate.

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