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Reshaping Business by Design



Product & Industrial Design


  • teaching approaches

Design can reshape business by suffusing a design ethos throughout the organisation. This paper will explain the conversion model, indicating how inputs are turned into outputs and the value that design can add in the process. This principle will then be illustrated by four actual case studies: SL Magazine, Steers, Safari Wines and Cadbury's P.S. chocolate.

DEFSA conferences

DEFSA promotes relevant research with the focus on design + education through its biennial conferences, to promote professionalism, accountability and ethics in the education of young designers

Design Educators of South Africa...

With your support & active membership, the Design Educators Forum of Southern Africa can positively influence the young designer's formative training and promote all facets of design across Africa