Mass intervention is crucial when tackling pressing social issues, such as gender-based violence. One method in approaching this is the use of the public service announcement (PSA). Traditional PSAs, such as posters and short films, are linear media forms. They rely on passive viewership and an assumption of audience behavioural change, following engagement with the artefact. This limits the PSA’s potential to inspire long-term, sustained, societal change as the effectiveness is highly dependent on the cognitive engagement of the viewer with the content. My research suggests that media employing the use of decision-based fictional narratives, such as interactive film, is more effective in enacting change. This type of ‘interactive’ media encourages the viewer to be an active participant in determining the outcome of a story by assigning them the responsibility of tailoring the fictional protagonist’s journey. The intended outcome of this engagement is to foster ideological and behavioural change at a societal level by eliciting an empathetic response in the participant. This paper proposes the development of a novel production method for interactive media designed to address social issues by combining narrative engagement and social impact. It centres around justifying the use of interactive film as an intervention method through an extensive literature review, that includes two case studies of existing interactive narrative media: The Boat (written by Nam Le adapted by Matt Huynh 2015) and Bandersnatch (Brooker 2018). This study highlights the limitations of traditional PSAs in fostering long-term societal change and proposes interactive narrative media as a more effective alternative. Ultimately, this research evaluates the transformative power of interactive storytelling in generating meaningful social intervention and opens avenues for further exploration of media for change.