Visualising feminism: The role of graphic design used in the Dove campaign on gender advocacy 2004

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Discipline: 

Graphic Design & Visual Art

Keywords: 

  • feminism, Dove Real Beauty campaign, inclusivity, qualitative, advocacy

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Graphic design has long been a powerful tool for feminist advocacy, shaping public discourse and challenging societal norms around gender and equality. This research explores how graphic design has amplified feminist narratives, influenced public perceptions, and contributed to social transformation. By examining feminist design movements, campaigns, and the work of influential designers, this study investigates how visual communication functions as a catalyst for activism. Using a qualitative approach, the research analyses advertisements, print media, and illustrations to assess how design elements have been employed to promote inclusivity and female empowerment. Case studies, including the Dove Real Beauty campaign, demonstrate how design has disrupted conventional beauty standards and sparked conversations around representation. Ultimately, this study highlights the vital role of graphic design in advancing feminist discourse and fostering a more equitable and inclusive visual culture.

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