Diehl, Jan Carel

Developing products & services for the Base of the Pyramid (BoP)

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Product & Industrial Design

Recent work is re-conceptualizing global poverty as an attractive growth opportunity for firms that can simultaneously alleviate the problem of poverty. The so-called ‘Base of the economic Pyramid (BoP)’, exists of 4 billion people that live on an income of less than $3 a day. Tapping into these overlooked markets will require companies and designers to reconfigure their business and product innovation models.

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